How Your Nonprofit Can Get Started with Facebook Live Today

Facebook Live has taken the world by storm!

Ever since Candace "Chewbacca mom" Payne created the most viewed live video to date, many people—especially marketers—who had never heard of Facebook Live took note. If you haven’t seen this video, do watch it and see if you can stop smiling with this happy mom.

So, what is Facebook Live?

Anyone with a Facebook account can now share live videos on their personal timelines or their Facebook Pages using Facebook's newest feature, Facebook Live. Just tap on the live video icon, and start broadcasting live, no matter where you are or might be doing.