Ice Bucket Challenge's Second Anniversary Celebrates ALS Gene Discovery
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Throwback to 2014, the year of the Ellen DeGeneres Oscar selfie, Pharrell's giant hat and the Ice Bucket Challenge. These fads "broke the internet" (a phrase also coined in 2014), dominating social media feeds across the globe.
But one of these viral pop culture moments is even more relevant today.
The campaign that encouraged millions of people to dump buckets of ice-cold water over their heads raised enough money to help make an important research breakthrough, the ALS Association announced Monday.
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