Improving Donor Experience Across National, Affiliate Offices

Every nonprofit organization has a mission that drives and defines the good work it accomplishes on a daily basis. Communicating that mission's message in a consistent way is the charge of every individual at that nonprofit.

Whether coming from the national office or one of its local affiliates, there should be little variation in that message. From most donors’ perspectives, they are giving to an organization, not the national office or the local affiliate chapter, and they expect that organization to understand who they are, why they give and to continue to share reasons why they should keep supporting the mission of the nonprofit.