In Fundraising, Silence Has Power

What do Beethoven’s 5th Symphony, a library and an effective fundraising ask have in common? They all require silence in order to be effective. If candidates are especially new at the fundraising process, they’ll often rush through each step of their fundraising calls to get to the critical “ask” portion. They’re in such a hurry that they scarcely give their donors a moment to get a word in edgewise. Whatever the reasoning, don’t allow your candidate’s questions to crowd the donor out of his or her answer.