Why Inbox Inundation May Be the Best Fundraising Tactic for Nonprofits

In order to run programs that benefit society, nonprofits obviously need to raise money. But many groups still don’t grasp whether they’re going about it in the right way.

As it turns out, the easiest answer may be the most obvious: use email. A recent Blackbaud survey of over groups 700 groups on its cloud-based Luminate platform for donor engagement and fundraising shows that those nonprofits combined to raise more than $1.7 billion in contributions online last year through email-referred online solicitations.

For Blackbaud, the entire point of this research is to show the power of their service and convince other charities to sign up. Of course, that’s another fundraising cost, but one that has a measurable benefit: Groups on the Luminate platform expanded their email subscriber lists by 10 percent and saw online donations rise at roughly the same rate.