Infographic: 2015 Fundraising Effectiveness Project Survey Report

The 2015 Fundraising Effectiveness Project report summarizes data from 8,025 survey respondents (more than double from last year) covering year-to-year fundraising results for 2013 to 2014.

The report shows that:

Gains of $3.611 billion in gifts from new, upgraded current and previously lapsed donors were offset by losses of $3.438 billion through reduced gifts and lapsed donors. This means that, while there was a positive $173 million net growth-in-giving, every $100 gained in 2014 was offset by $95 in losses through gift attrition. That is, 95 percent of gains in giving were offset by losses in giving for a net gain in gifts of 5 percent.