Infographic: Report Reveals Secret Sauce for Effective Fundraising

Are you wondering how your fundraising program is really doing? How you compare to your peers? Where you could be raising even more money?

Each year, the Individual Donor Benchmark Report examines individual donor fundraising data from small and mighty organizations—those with budgets less than $2 million. There’s no other source of this kind of information on average gift, retention rate, online giving, recurring donations and much more.

This year’s findings include:

• Organizations retain about 60 percent of their donors from year to year.
• About half of individual donor revenue comes from donors giving less than $1,000.