Infogroup Acquires Nonprofit Marketing Firm Specialized Fundraising Services Inc.
Infogroup, provider of innovative business data and marketing solutions, announced the acquisition of Specialized Fundraising Services Inc. (SFS). Lisa Greene, SFS’s founder and a leading industry veteran, will become part of the executive team of the Infogroup Nonprofit Division. The Infogroup Nonprofit Division resides in the Infogroup Media Solutions business unit.
Founded in 2005, Specialized Fundraising Services provides highly personalized “boutique” style direct-marketing services to the nonprofit marketplace.
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