Insights From DMA Nonprofit Digital Day: Make It Easy!

The DMA Nonprofit Federation’s Nonprofit Digital Day opened with Mikaela King from Defenders of Wildlife, Sean Powell of The Engage Group, Heather Marsh of ABD Direct and Peter Kaizer of Aquilent (former digital director of Catholic Relief Services). The panel, titled “Digital Fundraising 101,” discussed the basics of online acquisitions, email campaigns, Web marketing and social media.

Although much of the panel’s morning session focused on how to use content messaging and search engine marketing to acquire new constituents, one of the biggest takeaways was the importance of making nonprofit websites as user-friendly as possible.