Into Focus: Benchmarks and Best Practices for Nonprofits and Video
See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “Into Focus: Benchmarks for Video and a Guide for Creators,” is based on a survey of 500 nonprofits and interviews with experts (including me). The report describes current nonprofit use, adoption challenges and best practices.
The big takeaway: Nonprofits overwhelmingly agree that video is crucial to their communications, but many feel they do not know how to use it effectively or measure its impact — yet.
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%0D%0A%20%20The%20big%20takeaway%3A%20Nonprofits%20overwhelmingly%20agree%20that%20video%20is%20crucial%20to%20their%20communications,%20but%20many%20feel%20they%20do%20not%20know%20how%20to%20use%20it%20effectively%20or%20measure%20its%20impact%20—%20yet.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Finto-focus-benchmarks-best-practices-nonprofits-video%2F" target="_blank" class="email" data-post-id="13056" type="icon_link"> Email Email