Is Lack of Emotion Hurting Your Fundraising?

Have you ever wondered, after the fact, why you donated to a particular cause or organization? You hadn’t planned on it. It wasn’t something that had been on your radar. So why did you give?

The answer, in a lot of cases, is because it made you feel good. That’s how most of us feel when we do something to help others. It’s a feeling that has been well documented in studies and, recently, by The New York Times.

As a fundraising consultant, I’m often asked by nonprofit leaders how to raise money for causes or organizations that aren’t perceived to be urgent or especially compelling?