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Newsletters can and should be a great way to stay in touch with your donors and keep them updated on how they are helping you make a difference. Unfortunately, most donor newsletters can be used as a cure for insomnia. They’re too long and filled with articles that brag about how wonderful the organization is.
If you’re going to put the time and effort into creating a newsletter, make sure it’s something your donors will want to read.
Here’s what you need to do.
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