Is Your Recurring-Donation Program Working for Your Donors?

Donors are the lifeblood of every nonprofit, but retaining them long-term is an ongoing challenge. Recently, nonprofits have had success improving donor retention through recurring-donation programs.

The benefits of recurring-donation programs
Recurring-donation programs are a win-win for both nonprofits and donors. For nonprofits, they are an easy and effective way to retain donors and increase revenue. These programs also offer convenient ways for donors to provide ongoing support, while reducing the number of mail solicitations they receive.

While one of the greatest benefits of a recurring-donation program is convenience, in many cases, programs lack flexibility when it comes to the donation channel, frequency or amount, and they are unable to seamlessly address necessary billing changes.