The Key to Great Year-End Fundraising

And just like that, it’s August, which (believe it or not) is a great time to take a step back and plan ahead for year-end fundraising season.

Maybe you already are thinking about this. You probably know that nonprofits receive a significant portion of their individual donations during the final quarter of the year, especially in December. It’s the season of giving, after all.

But why do we care about it right now?