Key to an Amazing Appeal: Power of One

It’s a busy time of year—for you and your donors. To get the most out of the effort you’re putting in to your campaigns, it’s important to focus in on the key elements that will move supporters to act and give before the ball drops on New Year’s Eve. Your mission: to stand out, inspire, then ask.

A really effective way to do this is to rely on the “power of one,” a trick I learned many years ago from my friend and mentor (and amazing marketing maven), Katya Andresen. What does this mean?