Kidney Research UK's Online Fundraising Jumps by 66% in 2010

Tweet “This is an outstanding performance in a very tough economic environment,” says Peter Storey, Director of Marketing at Kidney Research UK. “The growth in our online fundraising has contributed to our ability to release more funds for vital research projects.” Kidney Research UK uses a variety of online fundraising methods but the biggest increase in 2010 has come via their own branded integrated event registration and online fundraising pages. “A key part of our brand building strategy is helped by promoting own branded fundraising pages provided by AltaContact,” Storey advises. “71% of our online fundraising revenue is now