Lessons From the Campaign Trail: How to Hit Your Online Fundraising Goal

Fundraising online is getting easier because of the bevy of new tools available to candidates. Innovations ranging from #cashtags to digital video donation platforms are expanding the opportunities for campaigns to accept dollars online.

But for rookie candidates or those expanding into online fundraising for the first time, bringing money in through email or a homepage can be challenging. A digital consulting firm may not make sense when you’re at the beginning.

In fact, be suspicious if a consultant offers to raise large amounts of money for your campaign when you don’t have a proven list. Before you bring on a consultant, here are a few ways to build a fundraising base online.