Looking for Donors

Good “prospecting,” as the professional development officers say, is much more like a well-guided trek with an experienced guide than a treasure hunt. Unfortunately, you’d never know it if you simply observed how many nonprofits go about seeking new supporters.

For far too many charitable organizations, discovering new potential supporters and bringing them in to the fold is the proverbial treasure hunt. Look under every rock, travel down every path.

Gaining new donors has never been about “everyone” and “everywhere.”