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After the gift is received, announced and celebrated, where does a nonprofit board and its management go from there? And whose job is it to see that the donor remains engaged and involved in the organization? These are questions that I have been thinking about after a friend brought facts of his donor experience to my attention.
My friend, a business consultant, was suffering from donor's remorse, more formally known as cognitive dissonance. He has not remained in touch with the nonprofit and knows little about any innovative activities.
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