Major-Gift End of Year To-Do List

Major-gift year-end to-dos are not the same as your annual -giving big push and wrap up.

For annual giving, your focus is on the final appeal for the year, working on getting the words just right and the letter out the door. You’ve reviewed all of your leadership donors ($1,000-plus) and have board members and volunteers calling as many as possible who’ve yet to commit. Your holiday cards are being handwritten, addressed and stamped so you can drop them on Dec. 1.

This is keeping you busy.

Major-gift donors, however, also need special attention this time of year, even if they are not planning to make a major gift over the next six weeks. Here are five major-gift end year-end to-dos to consider.