Major-Gift Fundraising for Small Shops: 3 Vital Storytelling Tips

Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major-gift fundraising, stories motivate donors to provide financial support. Here are three tips for using stories to boost your organization’s bottom line through major gifts: 1. Facts are important, but emotions motivate. 2. Our stories aren't just for an audience of donors and prospects. 3. Ask your prospects and donors to tell you their stories.