'Mapping' Fundraising Strategies

Geographic information systems (GIS) mapping has widespread applications to the work we do, and for almost any nonprofit sector. This technology enables fundraisers to plot on a map the location of your: $100+ donors, loyal donors, subscribers, patients, alumni, food recipients, ticket buyers, gala attendees and so much more. The most important qualities of GIS mapping are that it is visual and multidimensional. You can overlay profiles to learn about phenomenon that can drive your strategy.