Maps: A Creative Way to Tell Your Campaign Stories

Campaigns and actions are won by a mixture of ingredients: a creative team, an awesome strategy, an effective online presence, a strong group of supporters and a winning story. The last point is highly subjective because there are many ways and forms we can tell a story.

Besides the obvious, how else do we tell great stories? In the first installment of Mob Lab’s peer learning sessions for this year, Sarah Hipsley, Greenpeace Australia-Pacific’s graphic designer, shared how maps can be as powerful as photos and videos in telling stories.