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A major challenge for any business is finding the best and most effective ways to market itself. When your business is mission-driven, whether that be through a social business, nonprofit status or otherwise, there is the added complexity of not only educating potential customers on services and products, but also the purpose and the drive behind the organization.
With these unique challenges, I wanted to uncover the best way for mission-driven businesses and nonprofits to market with a major impact. So I turned to Stephen Lee, the founder of ChariPick, a unique app-driven charity platform that allows people to give $1 a day to high quality non-profits and charitable organizations.
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