Men and Women Differ in Causes They Support on Social Media

Women are more passionate than men about getting involved in nonprofit causes and paying attention to them through social-media sites, while men tend to view supporting causes through social media as a fad, according to a study released last week.

The study, which analyzed responses to an online survey completed by 2,000 Americans, was prepared by Georgetown University’s Center for Social Impact Communication and paid for by Ogilvy Public Relations Worldwide.

While both men and women put “feeding the hungry” and “supporting our troops” as top causes, they differ on what else they consider important.