Mending a Broken Relationship

How long would you stay in a relationship with someone who continually asked for money despite what you’ve told them, and never said thank you when you did help? Of course we need to ask. But we need to be asking properly. So how do we do that?

The same way you try to mend a broken relationship with someone you love. Wouldn’t you spend some time listening to them, finding out what they cared about and trying to give it to them? So how about learning what’s important to your donors and tailoring your communications around that?