Merkle Selected by the U.S. Olympic Committee as Agency of Record

Customer relationship marketing agency Merkle announced that it has been chosen by the U.S. Olympic Committee (USOC) as its agency of record (AOR) to provide marketing for its national direct-response fundraising program.

The USOC chose Merkle as its strategic partner to provide analytic, strategic, creative positioning, mail production and product management services for the organization’s national direct-response fundraising program.