Mining for Fundraising Story Gold

Getting good stories is hard. It takes time, too. That's why too many organizations wait for stories to fall into their laps, rather than actively seeking them out. So what's a time-sapped, budget-strapped charity to do? Here are six steps to mining for story gold: 1. Always listen. 2. Channel your inner story scout. 3. Get in there! 4. Use this as your mantra: Everyone has a story. 5. Focus on the outcome. 6. Make the donor the hero.