Move Over 'Movember,' 'Spoontember' is Here

First there was “Movember,” where men started growing mustaches every November to raise awareness of men’s health issues. Now, the nonprofit Feeding America is launching a new campaign called “Spoontember” to bring attention to the hunger problem by getting people to balance spoons on their noses.

For the integrated campaign, created by Feeding America with the Ad Council and advertising agency 360i, supporters can share “spoon selfies”—or pictures of themselves balancing spoons on their noses—on any platform with the hashtags #Spoontember and #HungerActionMonth and also challenge their friends to do the same.