Why Mr. Spock Can’t Raise Money

Poor Spock.

He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though.

Human beings don’t make purely rational decisions. This isn’t my guess; it’s science.

We make decisions in the older part of our brains. They’re based on emotion and cues developed through evolution. We’ve learned to quickly identify danger (Lion! Hide!) and opportunity without first having to sift through logical arguments for and against taking action.

Emotion gets us to the decision fast. Then the rational “thinking brain” kicks in and justifies the decision.