Need a Clearer Message? Focus on the 'Musts'

Messaging is one of the first and most important tools nonprofit communicators need in their tool kits. Whether you're out to drive donations, inspire actions, attract volunteers or recruit participants, it all starts with a clear understanding of what story you need to tell and how to tell it.

But it can be almost impossible to boil all of your nonprofit's information down to get your message across. Here’s a little trick that might help you see the forest in spite of all those trees: Focus on the "musts."