New App Uses Push Notifications to Reach Nonprofit Donors Faster

Here’s a new way to reach nonprofit donors on their smartphones.

Greg McHale, founder of charitable auction site BiddingForGood, launched a new mobile app called LetsAllDoGood last week.

The app lets users connect directly with partnering nonprofits through push notifications that stand out in the flood of communication on mobile devices. The key is that users can select which organizations can send them updates and which ones cannot. If a nonprofit needs volunteers for an upcoming event, for example, it can send out a push reminder to its followers.