New Book to Help Nonprofits Build and Maintain Relationships Released

Blackbaud announced the release of a new book, "The Supporter Journey," whiich aims to educate nonprofit organizations on building and maintaining relationships throughout the supporter life cycle. With chapters by industry leaders and Blackbaud experts, this book is a reference for nonprofits to understand each stage of a supporter’s complete relationship with their organization.

"The Supporter Journey" is the fifth book of Blackbaud’s Desktop Reference Series. The book series is dedicated to exploring the subjects that matter most to nonprofits.