New Bow for CARE Packages

The CARE package, once a familiar symbol of providing relief overseas, is being taken down from the shelf, dusted off and reimagined for a new generation of potential donors. CARE USA, part of the CARE International federation, is to introduce this month a marketing campaign that brings back the CARE package to represent what the organization does. This time, however, the CARE package is being portrayed as less of a symbol of short-term charity and more of a means of long-term empowerment.