Why Is This New Organization Sparking Such Controversy in the Charity World?

He’s at it again.

Outraging many people in the nonprofit world with his controversial views, Jimmy LaRose’s latest stunt—or noble undertaking, depending on who you ask—is recruiting members to his new organization.

The National Association of Nonprofit Organizations and Executives, or NANOE as it’s known, aims to better equip the charitable sector to tackle the serious social problems and related issues it confronts. To do so, it will issue future certifications for nonprofit officials, consultants and organizations that agree to follow new guidelines “to supercharge capacity building.” The guidelines are still in development.