New Report: Making the Business Case for Corporate Philanthropy

In order to ensure the effectiveness of corporate philanthropy programs, executives should apply the same prudence to giving decisions that they do to other business activities, according to the Director Notes report released by The Conference Board, the global business research and membership organization.

The report, Making the Business Case for Corporate Philanthropy, provides practical recommendations to companies and boards for ensuring the legitimacy of their corporate giving programs. It also discusses the role of institutional investors and questions surrounding disclosure, and highlights examples of corporate giving successes and failures.