New Research Finds that Integrated Direct Marketing is Essential for Maximizing the Long-term Value of Online-Acquired Donors
Blackbaud announced the publication of the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, which features research on nonprofit online giving in the context of an integrated direct marketing program. The report also includes an extended analysis on the value of multichannel giving.
The report finds that although multichannel giving has become a popular objective of nonprofits as a way to build constituent support, it is not widely practiced. The large majority of donors give through only one channel and use only direct mail as their vehicle for donations.
- Companies:
- Blackbaud
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%0D%0A%20%20The%20report%20finds%20that%20although%20multichannel%20giving%20has%20become%20a%20popular%20objective%20of%20nonprofits%20as%20a%20way%20to%20build%20constituent%20support,%20it%20is%20not%20widely%20practiced.%20The%20large%20majority%20of%20donors%20give%20through%20only%20one%20channel%20and%20use%20only%20direct%20mail%20as%20their%20vehicle%20for%20donations.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fnew-research-finds-integrated-direct-marketing-essential-maximizing-long-term-value-online-acquired-donors%2F" target="_blank" class="email" data-post-id="18404" type="icon_link"> Email Email