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Sea%20Change%20Strategies<%2Fa>%20caution%20that%20nonprofits%20are%20missing%20out%20on%20a%20ton%20of%20money%20simply%20because%20they’re%20overlooking%20a%20committed%20and%20productive%20audience%3A%20middle%20donors%20—%20the%20donors%20who%20give%20more%20than%20low-dollar%20direct-marketing%20donations,%20but%20less%20than%20major-gift%20targets.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fnew-study-are-you-leaving-money-middle%2F" target="_blank" class="email" data-post-id="14807" type="icon_link">
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Mind the gap. That’s the advice in a new report on midlevel donor programs. The folks at Sea Change Strategies caution that nonprofits are missing out on a ton of money simply because they’re overlooking a committed and productive audience: middle donors — the donors who give more than low-dollar direct-marketing donations, but less than major-gift targets.
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