New Website Lets Users Give Away Corporations' Money

Viewers to Volunteers, a new website that lets users help direct how corporations spend their charitable dollars, was launched this week by EcoMedia. The platform is an assemblage of uplifting videos, articles and other content—all of it underwritten by corporate advertisers—and a complementary mechanism for giving. Staring next month, users will be able earn points by engaging with the content: watching a video and sharing it with friends, for example. They can then "spend" their points by directing a participating corporation to make a charitable donation to a specific nonprofit.