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If you want money coming in consistently throughout the year, you need a big, loyal donor base of people who love your mission and want to see you win.
Once you build that donor base, your job is to engage and inspire them.
Inspiration is about connecting with them on an emotional level.
In practical terms, it’s about staying in touch with them and sharing about the good work your organization is doing.
The absolute easiest way to do that is to tell a heart-grabbing story.
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