Nonprofit Communications Budgets: How Big Should Yours Be?

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today.

I hope you can use this data to make the case for increasing your budget!

Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom. Then, look at the colored bars above it, and you’ll see the distribution of the various communications budget sizes.

For example, if your nonprofit is in the $5.1 million to $10 million range overall, you can see that 17 percent of nonprofits at that size have communications budgets of $100,000 to $300,000 (the royal blue line).