Nonprofit E-mail Fundraising: Are You Overlooking the Role Consistency Plays?

Study after study shows a direct correlation between frequency and donations. A whopping 72 percent of the respondents in Penelope Burk’s Cygnus Donor Survey said they could be inspired to give more generously this year. But by not having an e-mail schedule you lose out on some import relationship building, response conditioning (yes, you can train your people to be more responsive and you’re missing out if you’re e not consciously conditioning them), community building and money.