Blackbaud Releases New Research Highlighting Important Trends in Nonprofit Peer-to-Peer Fundraising

Blackbaud today announced the release of two groundbreaking research studies at the Run Walk Ride 2011 Fundraising Conference at the Intercontinental Buckhead Hotel in Atlanta.

The first studyrevealed the results of their first annual “Peer-to-Peer Event Fundraising Consumer Survey.”

The second study reported on the findings of Blackbaud’s first annual “donorCentrics Event Benchmarking Summary,” a study based on in-depth analysis of fundraising performance data from six top nonprofit organizations from 2007 through 2009.