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Did you know that every good nonprofit fundraiser is a storyteller? As development professionals, we cast real life stories for donors that excite and intrigue. We show the world as it is, and as it could be, and then ask our listeners/prospects to jump right into the story and take the reins by investing in our vision for the future.
At least, that’s the way fundraising should be. So often, though, we get mired in the details …
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