Nonprofit Storytelling With Video: 3 Unbreakable Rules

There are powerful videos and weak videos. So, how can you make sure your video is powerful and truly engages your donors? Here are three rules you can’t afford to violate when crafting your own video: 1. Don’t point your camera inward. What I mean by that is to focus and place the emphasis on your cause not your organization. 2. Avoid filming your executive director and staff. It’s always best to have a voice from outside your organization glorifying the effect you’re having in the community. 3. Have a clear purpose for your video.