What Nonprofits Can Learn from the Fundraising Performance of Bernie Sanders

Last week, NPQ ran a newswire about what nonprofit fundraisers might be able to learn from Republican online fundraising stats, so this week we will look at what, if anything, we can learn from the extraordinary recent performance of the Bernie Sanders presidential campaign. An editorial from The New York Times calls that performance “a fundraising shocker” in that it is astoundingly neck-and-neck with Hillary Clinton’s campaign, having brought in more than $26 million in small-dollar donations over the last quarter. Clinton brought in $28 million, but this entailed the power couple double-teaming the high-dollar donor circuit.

How out of the ordinary is Sanders’ fundraising?