Nonprofits Challenged With E-mail Integration, Growth and Retention

Sage North America announced the results of its Sage Nonprofit Insights, Q4 2011, survey of U.S. and Canadian nonprofit organizations, which focused on questions related to nonprofits’ e-mail marketing (“e-marketing”) goals and objectives and use of e-mail marketing tools.

According to the survey, the most significant e-mail marketing challenges for nonprofit organizations are growing and retaining contacts (38 percent of respondents), integrating e-mail with other systems (38 percent), and integrating e-mail with other tactics (38 percent).