Nonprofits Forecast More Cause Marketing Partnerships in 2012

In spite of the economy, two-thirds of America’s leading nonprofits engaged in cause marketing expect to form more business alliances in 2012, a survey by the Cause Marketing Forum reveals.

Of the nine past nonprofit winners of CMF’s highest honor, the Cause Marketing Golden Halo Award, 67 percent expect to be involved in more cause marketing campaigns in 2012, the CMF survey revealed. Twenty-two percent expect to field the same number of corporate partner programs in 2012 that they did this year.