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Charitable donations are shifting from collection trays and kettles to laptops and cellphones as more nonprofits turn to online and mobile fundraising.
From Facebook to Colorado Gives Day, high-tech campaigns are sweeping the nonprofit world.
Leveraging technology from Denver-based mGive, the Salvation Army is testing a text-message fundraiser this holiday season to supplement its traditional Red Kettle Christmas campaign.
It ushers in a new phase of mobile giving, which might soon include higher single-donation limits, corporate sponsors and deeper engagement between nonprofits and donors via texts.
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