The Most Obvious Reason People Share on Social Media (That Most Brands Don't Get)

It seems that most brands don’t understand why people really share on social media. Yes, people use social media for entertainment, to connect with others and to be heard, but there’s a deeper motivation behind why people share anything on social media.

Shoring up your public persona

People use social media to shore up their public personas—the versions of themselves they want the world to see. Every single time we share something on social media, we are expressing who we are to friends, family, colleagues and even complete strangers. And what we share reflects how we want to appear.